JCPenney Beauty

Introducing JCPenney Beauty! An all-new space for every way you glow. Join the celebration and shop your favorite brands, plus discover new ones, too.

Find brands like:
- Curlsmith
- Covergirl
- urban Hydration
- Solinotes
- I Dew Care
- Biolage
- baebody
- Rael
- Ariana Grande
- e.l.f.
- Mirabella
- Duke Cannon
- thirteen lune